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B4E (Business for the Environment)

B4E, the Global Business Summit for the Environment, is
a leading international conference focusing on business
and the environment. The design idea is an illustrative mark that demonstrates what the role of the B4E consortium is: businesses that think about the environment.

The symbol works by playing on the similarity between the tree shape and the shape of the human brain. The resulting message being that the environment is always on our mind.